DuckDuckGo/Screen shotĬontrary to the web search products from Google and Microsoft, DuckDuckGo does not store its users’ search queries or track their interactions with the system. Other alternatives include niche search engines that offer unique tools with special features.įor example, DuckDuckGo is a search engine that has recently risen in popularity thanks to a commitment to protecting its users’ privacy.ĭuckDuckGo is gaining support. The second most popular search engine in Australia is Bing, developed by Microsoft and often integrated into other Microsoft products such as its Windows operating system and Office tools.Īnother less popular search option is Yahoo, which also offers its own news and email service. Google is the dominant search engine in Australia - it has 94% of the web search market in Australia - but there are other search services. Pulling web search out from the Australian market would mean Google missing out on that data from people in Australia. The issue with this scenario is that Google’s key competitive advantage is the ability to access data from people using its search services. screenshotīusinesses would still be able to put their adverts on other Australian websites that use the Google Ads service. Google Search places paid advertising ahead of any search results.
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